Daniel Gilmour

(778) 312-3188

dan@dangilmour.ca

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(778) 312-3188

dan@dangilmour.ca

How to Measure Social Media Results

Over my career, I’ve explored various strategies for social media content. Here’s what has worked for me so far. I’ll break down everything I’ve tried in the past:

When I first uploaded a video, I focused on an effective call to action and text body formula. The initial publication’s results showed 235 visits, so I continued with the same approach.

Since then, my views have remained under 300. To address this, I moved the video’s subtitles from the top to the middle. I applied this change to the last two videos without altering the writing strategy. Just by doing this, I exceeded 600 views on each video.

I also experimented with submitting my YouTube videos via the mobile app instead of the browser. This was particularly for short videos. I discovered that the view count remained unchanged, so this method wasn’t helpful.

social media

Testing and Testing 

I made another test, I used to get 50–70 views for every video on YouTube, but since I lowered the title, I’ve only had 20–30 views. Because of that, I’m thinking of trying another test.

To observe whether there is a difference in the video, I want to shift the subtitles up on YouTube and leave them at the bottom section for TikTok. After that, I’ll keep uploading from the mobile app so that my YouTube thumbnails are better.

I don’t think there was a difference between text and video content when it came to the modifications made to Twitter’s video content. The same is true for content on LinkedIn; there has been no discernible change. These are the same findings I previously released on Facebook and Instagram.

Here you can see the specific results from February 16 to March 8, 2024

LinkedIn

242 impressions

Instagram

16 plays, 1 like

Twitter

Twitter sentence #1 39 impressions

 

Twitter sentence #2 43 impressions

Twitter sentence #3 68 impressions

Twitter Video 48 impressions

TikTok

700 plays, 4 likes, 1 comment

@danielgilmour This Sales Strategy made me $3M in 6 Months. Watch how you can do it too. #salesstrategy #valueproposition #businessgrowth #successstories #entrepreneurship ♬ original sound - Daniel Gilmour

Youtube

24 views

Facebook

146 Reel Plays, 1 Like

https://www.facebook.com/reel/914408197075024

Metrics to Mesuare Social Media Results

Here are some metrics to measure the success of your social media campaigns:

  • Reach: The number of unique users who have seen your content, indicating how far your reach extends beyond current followers.

  • Engagement rate: The percentage of your audience engaging with your content through likes, comments, and shares.

  • Conversion rate: The percentage of users taking a desired action after clicking on a link in your content.

  • Click-through rate (CTR): The percentage of users clicking on a link or call-to-action in your content.

  • Audience growth rate: The percentage of new followers gained over a specific period.

  • Impressions: The number of times your content or ads were displayed on social media, regardless of whether they were clicked.

  • Video views: The frequency of views for your video content, which varies by social media network.

  • Follower growth: The number of new followers gained, tracked through paid promotions or social media advertising campaigns.

My Next Test

I plan to continue primary testing by targeting niche audiences that can identify with me. This strategy is helping grow my Twitter and TikTok following. I also want to adjust the title placement, moving it to the top for YouTube and the bottom center for TikTok. 

Currently, there are no changes to the text content, as nothing specific needs testing. Stay tuned for the results of more tests I will be conducting soon.

If you need proven Search Engine Optimization services for your business, email dan@dangilmour.ca, or call us at (778) 312-3188, for your Free Consulation.