Sales Training for an Investment Group’s VP of Marketing & Sales
In the competitive landscape of real estate investments in Greater Vancouver and Squamish, generating potential client leads is a pivotal challenge.
The VP of Marketing & Sales at a Real Estate Investment Group recognized this need and brought us on to enhance their lead generation capabilities.
They asked us to provide a Sales Training program designed to create a strong foundation for an investor cold calling lead generation campaign.
This post dives into how this initiative improved cold-calling effectiveness, developed compelling sales components, and boosted the VP of Marketing & Sales’ confidence in their sales campaign planning.
Markets
Greater Vancouver & Squamish
Challenge
A Real Estate Investment Group, although highly effective in providing investment opportunities, advisory services, purchasing services, selling services, and management services, lacked the expertise to proactively generate potential client (investor) leads, except through word of mouth.
The VP of Marketing & Sales identified this gap and sought expert advice on how to run a lead generation campaign to increase their client (investor) acquisition opportunities.
Solution
The Real Estate Investment Group’s VP of Marketing & Sales signed up for our Sales Training to learn how to build a firm foundation for their sales department to run an investor cold calling lead generation campaign.
The VP of Marketing & Sales attended three training sessions (1 hour per session) which focused on clearly defining their product/service packages, developing a targeted value proposition, documenting compelling sales stories, and creating sales talking points.
Results
Increase in the Real Estate Investment Group’s cold-calling (investor) lead generation effectiveness.
Creation of clearly defined product/service packages, a targeted value proposition, compelling sales stories, and sales talking points.
Creation of the foundational sales components needed to run high-performance sales campaigns.
Increase in VP of Marketing & Sales’ cold-calling preparedness & sales confidence.
Sales Training for an Investment Group’s VP of Marketing & Sales
The VP of Marketing & Sales at the Real Estate Investment Group has shown the power of continuous learning and strategic training.
By focusing on improving their lead generation skills, they not only made their cold-calling efforts more effective but also created important sales tools.
This success story teaches us that in the competitive world of real estate investments, taking proactive steps can lead to lasting success and more opportunities to attract investors.
With their newfound knowledge and confidence, the Real Estate Investment Group is well-prepared for future achievements.