B2C Pay-for-Performance Collaboration Terms

Your service package and included features are determined by the amount of monthly ad spend:

FEATURES	Ad Spend Tier: Up to $2,499	Ad Spend Tier: $2,500 to $4,999	Ad Spend Tier: $5,000+
Major Updates Per Month	2 Updates	4 Updates	Custom updates based on needs
Platform Advertising	1 platform (Google or Meta)	1 platform (Google or Meta), up to 2 campaigns	Multi-platform (Google, Facebook, Instagram), up to 2 campaigns for every $5,000 in ad spend
Ad Strategy	1 new ad concept to boost performance	2 new ad concepts to boost performance	Tailored strategies for scaling ad spend
Landing Page Optimization	Basic optimization	Ongoing optimization with best practices	Priority enhancements based on best practices and design
Pricing Strategy & Consulting	Not included	Included, max 1 time for 1 campaign every 12 months	Included for all campaigns
Commercial Insight Blog Posts	Up to 2 per month	Up to 4 per month	Advanced strategy with multiple posts

Additional Terms
• Month: Refers to one calendar month.
• Major Updates: Includes Ad Strategy, Commercial Insight Blog Posts, and/or Landing Page Optimization.
• Ad Concepts: Each concept includes up to 5 ad variations with ongoing ad optimization.
• Business Meetings: Up to one hour of business meetings every two weeks, upon request, to discuss progress, strategies, and any needed adjustments.

Last Updated: November 07, 2024