Daniel Gilmour

Ecommerce Sales for an Influencer and Course Creator

Challenge

An influencer and course creator operating in Canada and the United States faced challenges in generating consistent e-commerce sales while working with unreliable contractors and ineffective marketing strategies.

Frustrated with a lack of transparency and disappointing results from a previous agency, they sought a trusted expert to guide them in maximizing their ad budget and creating a sustainable sales strategy. Their goal was to increase profitability through strategic paid advertising while dedicating more time to content creation and delivering value to their audience.

Solution

The client engaged me to develop and implement a customized paid advertising strategy focused on driving e-commerce sales and boosting their online revenue.

Key Actions Taken:

  • Conducted an in-depth review of their ad campaigns, website, and sales funnel to identify inefficiencies and missed opportunities.
  • Refined messaging to align with their ideal customers’ needs and desires, ensuring a stronger connection with their audience.
  • Launched and managed targeted ad campaigns aimed at driving consistent, high-value e-commerce sales.
  • Enhanced their sales page and streamlined their checkout process to maximize conversions.
  • Developed follow-up email sequences, promotional content, and seasonal campaigns to increase customer engagement and repeat purchases.
  • Delivered regular updates, detailed performance reports, and ongoing optimization to maintain alignment with the client’s evolving goals.
  • Advised on pricing strategies, product positioning, and content planning to support long-term growth.

Results

Key Achievements:

  • The client achieved a 14x return on investment (ROI), driving significant profitability from their ad campaigns.
  • E-commerce sales increased substantially, with higher engagement from ideal customers.
  • Marketing processes were streamlined, allowing the client to focus on their strengths, including content creation and customer engagement.
  • Improved financial stability empowered the client to confidently scale their business and pursue long-term growth.

 

By delivering a results-driven, trust-focused strategy, I helped the client transform their approach to e-commerce sales, building a scalable advertising framework that ensured ongoing success.