Daniel Gilmour

Sales Training for an Investment Group’s VP of Marketing & Sales

In the competitive landscape of real estate investments in Greater Vancouver and Squamish, generating potential client leads is a pivotal challenge.

The VP of Marketing & Sales at a Real Estate Investment Group recognized this need and brought us on to enhance their lead generation capabilities.

They asked us to provide a Sales Training program designed to create a strong foundation for an investor cold calling lead generation campaign.

This post dives into how this initiative improved cold-calling effectiveness, developed compelling sales components, and boosted the VP of Marketing & Sales’ confidence in their sales campaign planning.

Marketing Agency 1

Markets

Greater Vancouver & Squamish

Challenge

A Real Estate Investment Group, although highly effective in providing investment opportunities, advisory services, purchasing services, selling services, and management services, lacked the expertise to proactively generate potential client (investor) leads, except through word of mouth.

The VP of Marketing & Sales identified this gap and sought expert advice on how to run a lead generation campaign to increase their client (investor) acquisition opportunities.

Marketing agency 1

Solution

The Real Estate Investment Group’s VP of Marketing & Sales signed up for our Sales Training to learn how to build a firm foundation for their sales department to run an investor cold calling lead generation campaign.

The VP of Marketing & Sales attended three training sessions (1 hour per session) which focused on clearly defining their product/service packages, developing a targeted value proposition, documenting compelling sales stories, and creating sales talking points.

Results

Increase in the Real Estate Investment Group’s cold-calling (investor) lead generation effectiveness.

Creation of clearly defined product/service packages, a targeted value proposition, compelling sales stories, and sales talking points.

Creation of the foundational sales components needed to run high-performance sales campaigns.

Increase in VP of Marketing & Sales’ cold-calling preparedness & sales confidence.

Marjeting agency 2