Daniel Gilmour

Social Media Content Strategy for Craft Brewery

In this article, you will see a Social Media Content Strategy for Craft Breweries in Vancouver, Canada. You will see the structure, techniques, and work I do to create content this Craft Brewery can quickly apply to take their business to the next level.

 Here are the key components of a Social Media Content Strategy:

  • Key Message Categories For Social Media
  • SEO Keyword Focus
  • Popular Content For Your Target Market
Social Media Content Strategy 1

Key Message Categories For Social Media

Here are some key message categories for your social media posts along with specific details for each type of content and guidelines for accompanying relevant visuals:

Craft Beer Showcase:

Content: Highlight a featured craft beer, its unique flavors, and brewing techniques.

Visuals: High-quality images of the featured beer, its ingredients, and the brewing process.

Brewery Tours and Events:

Content: Promote upcoming brewery tours, tastings, and local events.

Visuals: Share photos and videos from past events, showcasing the fun and community spirit.

Sustainability Initiatives:

Content: Share information about eco-friendly brewing practices and sustainability efforts.

Visuals: Illustrate sustainability initiatives at your brewery, such as recycling and energy-efficient equipment.

Educational Brewing Insights:

Content: Offer insights into the brewing process, ingredients, and techniques.

Visuals: Create infographics or step-by-step visuals explaining brewing steps.

Community Engagement:

Content: Feature collaborations with local artists, businesses, and community projects.

Visuals: Show the collaborative process, behind-the-scenes shots, and the impact on the community.

Quality and Variety:

Content: Showcase your diverse beer selection, emphasizing quality and uniqueness.

Visuals: Create visually appealing beer flight images or videos with tasting notes.

Cultural Connections:

Content: Share stories and history behind your beers, connecting them to local culture.

Visuals: Include historical photos or local landmarks related to your beer’s inspiration.

Customer Testimonials:

Content: Share positive feedback and testimonials from satisfied customers.

Visuals: Use images of happy customers enjoying your beers at your brewery or events.

Guidelines for Accompanying Relevant Visuals:

  • Ensure high-quality, professional photos and videos for all posts.
  • Use a consistent visual style and color palette that aligns with your brand.
  • Incorporate branding elements like your logo or brewery signage subtly in visuals.
  • Feature real people, staff, and customers to create a sense of authenticity.
  • Encourage user-generated content by reposting customer photos with your products.
  • Utilize storytelling visuals, like before-and-after shots or behind-the-scenes glimpses.
  • Include captions that provide context, tell a story, or ask engaging questions to prompt audience interaction.
  • Use relevant hashtags to increase discoverability and engagement.
  • Consider incorporating short video clips or GIFs for dynamic and eye-catching content.
  • Highlight any awards or recognitions your beers have received.

 

Remember that your social media content should reflect the values and interests of your target audience while aligning with your brand’s identity. Keep a consistent posting schedule, interact with your audience, and monitor engagement metrics to fine-tune your social media strategy over time.

SEO Keyword Focus

Here’s a list of Google Keywords based on your target audience and market:

Craft Beer Vancouver

Audience: Residents of Greater Vancouver interested in craft beer.

Vancouver Brewery Tours

Audience: Beer enthusiasts looking for brewery experiences.

Sustainable Craft Beer

Audience: Environmentally conscious craft beer consumers.

Unique Brews in Vancouver

Audience: Individuals seeking innovative and diverse beer options.

Local Beer Events Vancouver

Audience: Community-oriented beer enthusiasts interested in events.

Greater Vancouver Taprooms

Audience: People looking for taproom experiences in the region.

Eco-Friendly Brewing Practices

Audience: Consumers interested in sustainable beer production.

Craft Beer Community Vancouver

Audience: Those seeking a sense of community within the craft beer scene.

Vancouver Beer Festival

Audience: Beer festival attendees and enthusiasts.

Quality Craft Beer Vancouver

Audience: Individuals valuing high-quality beer experiences.

Greater Vancouver Beer Scene

Audience: People interested in the local beer culture.

Craft Beer Tastings Vancouver

Audience: Consumers looking for tasting experiences.

Brewery Events Greater Vancouver

Audience: Those interested in brewery-related events.

Authentic Craft Beer Vancouver

Audience: Consumers valuing authenticity in their beer choices.

Best Local Breweries Vancouver

Audience: People searching for the top local breweries in Vancouver.

Beer and Food Pairing Vancouver

Audience: Culinary and beverage enthusiasts looking for pairings.

Craft Beer Blog Vancouver

Audience: Readers interested in craft beer-related content.

Vancouver Sustainable Living

Audience: Individuals interested in eco-friendly practices.

Greater Vancouver Beer Reviews

Audience: People seeking beer reviews and recommendations.

Craft Beer Subscription Vancouver

Audience: Those looking for craft beer subscription services.

Social Media Content Strategy 3

Popular Content For Your Target Market

Here are some key resources categorized by their type:

Magazines:

What’s Brewing Magazine: A prominent magazine in British Columbia’s craft beer movement, offering a variety of content including news, stories, and an events calendar. It’s a go-to source for insights into the local craft beer industry​​​​.

Blogs:

The Growler B.C.: This is British Columbia’s ultimate craft beer guide, covering breweries, beer, and the industry in the region. It offers news, new releases, and stories about the people behind craft breweries, making it a comprehensive resource for anyone interested in Vancouver’s craft beer scene​​​​.

Fan Pages:

Vancouver Craft Beer Week: This event’s website serves as a fan page for Vancouver’s craft beer enthusiasts. It provides information on craft beer festivals, brewery tours, and showcases the region’s finest craft beers​​.

These resources are vital for staying informed and connected with the craft beer community in Greater Vancouver, providing insights into brewery strategies, marketing techniques, and community engagement efforts. They are essential for anyone looking to understand or participate in this vibrant and evolving market.