Target Acquisition Services for a Social Enterprise
Social enterprises face unique challenges in not only delivering their mission-driven services but also in sustaining their operations and growth.
One challenge that a Canadian-based social enterprise encountered was their struggle to effectively convert leads into customers, despite generating a significant number of prospects each month.
With over 60 leads per month and a list of 300+ potential clients left unconverted, they realized the need for a specialized solution. This post explores how this social enterprise overcame its sales obstacles and achieved remarkable results through Target Acquisition services, ultimately experiencing a 400% increase in new business revenue year-over-year, demonstrating the power of strategic sales outsourcing and effective lead conversion strategies.
Markets
Canada
Challenge
A Social Enterprise providing education services was generating over 60 leads per month, but did not have the expertise to close leads if they did not register on the initial call. AND had a list of 300+ leads that did not close. AND did not have the experience/interest in training and managing a salesperson because they wanted to focus on operations in order to be able to scale their organization.
The Executive Director identified that their organization lacked sales experience and started to seek an independent, self-managed salesperson to focus on converting leads into customers and increasing sales revenue.
Solution
The Social Enterprise’s Executive Director asked us to provide Target Acquisition services using our service delivery method of Canadian sales outsourcing.
We started by conducting analysis/assessment/research of their service package, value proposition, sales presentation, & closing strategy/process.
Then, we implemented target acquisition best practices and compiled a list of leads that had not been closed.
We then launched & carried out the Target Acquisition Campaign to close the leads and turn them into customers which included lead nurturing cadences, a custom discovery/presentation meeting, and closing strategies.
Results
400% increase in new business revenue generated (year-over-year).
Reactivation and conversion of dormant leads into customers.
Increase in the number of customers acquired.
Introduction/registration to project leads once the customer was acquired.
Time savings of over 1920 hours in sales efforts.
Target Acquisition Services for a Social Enterprise
The success story of this Canadian-based social enterprise highlights the transformative impact of targeted acquisition services on a mission-driven organization.
By recognizing their need for specialized sales expertise and embracing a strategic approach to lead conversion, they not only increased their revenue substantially but also reactivated dormant leads, expanded their customer base, and saved valuable time in sales efforts.
This case serves as a testament to the power of adaptability and innovation, enabling social enterprises to focus on their core operations while still achieving sustainable growth and fulfilling their mission to make a positive impact on society.
As organizations continue to face unique challenges in an ever-evolving landscape, embracing tailored solutions like the one detailed here can pave the way for sustained success and lasting social change.