Daniel Gilmour

Pay-for-Performance Marketing
That Delivers Results

Grow your business with expert B2B and B2C ad campaigns, content, and landing pages—customized to your goals and budget. You only pay for measurable success.

Stop Wasting Money On
Underperforming Marketing

Proven Strategies That Align With Your Growth—Risk-Free.

At DanGilmour.ca, we offer tailored, performance-based marketing solutions for both B2B and B2C businesses. Whether it’s Google Ads, LinkedIn outreach, landing page optimization, or commercial insight content, every strategy is designed to deliver measurable improvements.

You Only Pay for Results.

No fixed fees. No empty promises. Just scalable growth, backed by data and proven performance.

Customized Service Tiers That Fit Your Business Needs

Flexible, Results-Focused Solutions Based on Your Ad Spend

FEATURES Ad Spend Tier 1 Ad Spend Tier 2 Ad Spend Tier 3
Campaigns Per Month Up to 1 Up to 2 Up to 2 campaigns for every benchmark achieved in ad spend
Platforms Google Ads, LinkedIn, Meta Multi-platform up to 2 campaigns Multi-platform strategies with scaling
Decision Stage Marketing Updates 2 Updates Up to 4 Updates Custom updates based on campaign goals
Google Ads & Ad Strategy 1 Concept to Boost Performance 2 Concepts Tailored for Optimization Advanced strategies to scale growth
LinkedIn Outreach Targeted campaigns & messaging Automation + strategic follow-ups High-scale targeting with refinements
Commercial Insight Content Up to 2 Blogs/Posts Per Month Up to 4 Blogs/Posts Per Month Strategic multi-channel insights
Landing Page Optimization Basic improvements Ongoing updates with best practices Priority design and content refinements
Product and/or Service Pricing Strategy Not Included Included for 1 Campaign Included for all active campaigns

B2B Marketing Services

Turn LinkedIn Connections Into Clients and Revenue

LinkedIn Messenger Campaigns

Targeted Profile Research

Find decision-makers who match your ideal client profile.

Personalized Outreach Strategy

Craft and send customized messages to connect and engage with prospects.

Smart Automation & Follow-Ups

Send messages at scale, monitor replies, and adjust strategies in real-time.

Lead Notifications

Keep your team updated when high-value leads respond.

Performance Reporting

Track campaign results and make data-driven improvements.

Commercial Insight LinkedIn Posts

Engage Decision-Makers

Posts crafted from valuable insights, market trends, and client success stories.

Build Thought Leadership

Position your company as an industry leader with compelling content.

Regular Updates

4-8 posts per month, tailored to resonate with your audience and drive leads.

Commercial Insight Articles

Deep Insights That Convert

Turn market trends into engaging articles that highlight your expertise.

Organized, Focused Messaging

From outlines to polished drafts, we write articles designed to attract and convert clients.

SEO Optimization

Ensure articles perform well on search engines and reach the right audience.

Landing Page Optimization

B2B-Focused Pages

Designed to share your story, highlight solutions, and convert visitors into leads.

Refinement Over Time

Pages are continuously optimized based on performance data.

B2C Marketing Services

Drive More Sales With Google Ads and High-Impact Content

Google Ads Campaign Management

Strategy Meeting

Align campaigns with your business goals, target audience, and KPIs.

Keyword Research

Find high-performing keywords that attract ready-to-buy customers.

Persuasive Ads That Convert

Expert ad copy and visuals designed to drive clicks and sales.

Organized Campaign Setup

Structured ad groups, budgets, and targeting for maximum ROI.

Tracking and Optimization

Set up Google tracking tools and refine campaigns for continuous improvements.

Performance Reporting

Detailed reports to explain results and guide data-driven decisions.

Commercial Insight Blog Posts

Show Your Expertise

Insightful, well-crafted blog posts that address customer pain points and trends.

Convert Readers Into Buyers

Content optimized to engage, educate, and lead to conversions.

SEO-Ready Content

Blogs are polished for readability and designed to rank on search engines.

Landing Page Optimization

Content & Design Updates

Optimized pages that work across devices and guide customers to action.

Persuasive Messaging

Strong hooks, clear benefits, and effective calls-to-action for higher conversion rates.

Continuous Improvement

Regular updates to align with ad performance and audience behavior.

Decision-Stage Marketing Updates

Tailored Adjustments That Drive Conversions

Whether you’re B2B or B2C, we continuously refine:

Landing Pages

Enhanced content and design to improve conversion rates.

Commercial Insights

Data-backed content that moves leads toward a buying decision.

Ad Campaigns

Ongoing improvements based on performance metrics and audience engagement.

Product and/or Service Pricing Strategy

Analyze sales data to optimize pricing for your offerings. Adjust strategies to maximize revenue based on ad performance insights.

Frequently Asked Questions

Transparent, Results-Driven Marketing That Scales With Your Goals.

How does the Pay-for-Performance model work, and are there any additional costs?

Our Pay-for-Performance model ensures you only pay for measurable results—typically when you generate sales. While our management fees are performance-based, your business is responsible for covering ad spend and any required software costs, such as tools for tracking, automation, or reporting.

We track key performance metrics such as leads, sales, ROI, and conversion rates. Additionally, we require access to relevant bookkeeping and accounting records for revenue share contracts. Through transparent reporting, you’ll see exactly how campaigns perform and where your budget is spent to ensure complete accountability.

Not at all. We work with budgets of all sizes, starting small to test campaigns and optimize performance. Ad spend is processed through your company credit card, giving you full transparency and control over the budget. As results improve, we strategically scale campaigns to drive sustainable growth, ensuring your investment delivers measurable value. Additionally, if the monthly ad spend is under $5,000, part of the revenue share is reinvested into an “ad spend account” to boost performance or save for future campaigns.

We generally start with Google Ads, LinkedIn, and/or Meta (Facebook/Instagram), then add other platforms on an as needed basis. By analyzing your audience, goals, and budget, we select and customize the right platform to deliver measurable results.

No additional fees are required for management or optimization. Our performance-based approach includes ongoing updates to campaigns, content, and landing pages as part of driving measurable results. You only cover ad spend and software costs.

How It Works

Kickoff Strategy

Align goals, KPIs, and audience targeting.

Market Research

Analyze trends, competitors, and opportunities.

Implementation

Launch ad campaigns, content strategies, and landing page optimizations.

Continuous Refinement

Decision-stage updates, pricing strategies, and ongoing optimizations for growth.

Transparent Reporting

Regular reports to measure ROI and track progress.

Ready To Drive Your Business Forward?

Let’s take your marketing to the next level—risk-free.

  • Call 778.312.3188
  • Email dan@dangilmour.ca
  • Or fill out the form below to get started today!

    About DanGilmour.ca

    Performance-Based Marketing That Works.

    With a proven track record in B2B and B2C marketing, I specialize in driving measurable success through expert ad strategies, high-impact content, pricing strategies, and landing page optimization. At DanGilmour.ca, you only pay for real results—because your success is my success.

    Call 778.312.3188 or email dan@dangilmour.ca to start seeing results today!